It used to be when the customer flips the switch, the lights came on. Customers weren’t so concerned about how “energy” was delivered to the switch – they just knew it would work and “everything” that “helps” deliver the energy happened “behind the curtain.”
Today, the space behind the curtain is getting more crowded as we start adding solar energy and the opportunities it creates within a brand new ecosystem. These are exciting times. According a recent clean energy survey, Americans named solar as the most important energy source for the country’s future, and the Solar Energy Industries Association (SEIA) reported that 868,954 U.S. homes and businesses had already gone solar by the third quarter of 2015.* People who choose solar today are still considered early adopters, but expect that to change in the not-too-distant future as solar becomes even more mainstream. And as solar energy takes up more space behind the curtain, opportunities for technology partnerships, finance partnerships, sales/supply chair partnerships, and data partnerships (energy data, customer data, systems data and utility/rate data), are driving new products and services.
Expanding the space behind the curtain with new products, new partnerships and new savings opportunities for customers also brings with it the responsibility to be more transparent in helping customers understand what’s behind their energy curtain. As this space gets more crowded and more complicated, we owe it to our customers to deliver a great customer experience which is still what defines great companies.
Watch Heather Werner, OneRoof Energy’s Markets & Public Policy guru, talk about the dynamics of residential solar energy and why it’s important not to forget the customer experience as the energy landscape becomes more profound https://youtu.be/-xoFOzjn134?list=PLXif1TzyWW4DE-frj5jWsBMm6DmGs_wCi.
If you are interested in finding out if your home qualifies for solar, our solar consultants are available to answer your questions.
*U.S. Solar Market Insight by Solar Energy Industries Association and GTM Research
